The new 60th Anniversary House of Guitars Beer from Three Heads celebrates with a nod to Animatus Studio’s classic Christmas ad!
Will Cleveland wrote about the collab on his Substack:
https://clevelandprost.substack.com/p/iconic-house-of-guitars-celebrated
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ROCHESTER, N.Y. (WROC) — Three Heads Brewing is teaming up with the House of Guitars for a new beer celebrating the iconic music shop’s 60th anniversary year. The Blue Nose Guitarman Blueberry Belgian Waffle Cream Ale features artwork commemorating the House of Guitars’ “Armand The Blue Nose Guitarman” holiday commercials. It’s described as “a celebration in a glass,” combining the Schaubroeck family’s Belgian heritage and a local cream ale beer style. Blue Nose Guitarman Blueberry Belgian Waffle Cream Ale The beer will officially launch with a party at Three Heads Brewing on Atlantic Avenue Friday, November 15. There will be music from music from JunkyardFieldtrip and Wajah and the Free People, as well as a montage of footage from old House of Guitars ads, claymation, and previously unreleased clips.
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And here’s a fun reel from Three Heads, over on Facebook:
